Alpi’s Communication in China through WeChat
ALPI, a leading Italian design brand specializing in the production of composite wood decorative surfaces, aimed to achieve three main objectives: improve and expand its digital presence in the Chinese market, increase brand awareness, and significantly grow its network of professional collaborators.
Retex China supported the brand in defining a tailored communication strategy for China and manages Alpi’s communication on WeChat, primarily targeting B2B partners.
Project
Retex China developed a content and channel strategy for Alpi in the Chinese market and manages Alpi's B2B communication on WeChat. They created an editorial plan consistent with the identified strategy and the brand's positioning in China.
Results
In the first month of the project, Alpi saw its WeChat follower base increase by 15%.