Dedar Lands on WeChat
Dedar is a leading Italian textile company specializing in the production of premium fabrics for curtains, upholstery, and high-end wallpapers.
After establishing its presence in China and developing partnerships with local retailers, the brand needed to increase its awareness in China and establish a direct communication channel with its Chinese partners.
Project
Retex China supported Dedar in defining a content and channel strategy and managing communication on WeChat by creating highly engaging content for Dedar's B2B target audience in China.
Results
Dedar is increasing its brand awareness in China month by month, strengthening its presence in this market and being able to communicate with partners through a tool that is more convenient and familiar to them.