Drive-to-store strategies for Chinese tourists
The Tod’s Group needed to devise an effective strategy to attract Chinese tourists to its stores located in major European and Asian tourist destinations.
Retex China supported the group’s brands in identifying the most suitable platform for implementing drive-to-store activities for the chosen target audience and in managing the campaigns.
Project
Retex China supported the brands of the Tod's Group in implementing various drive-to-store campaigns on the Ctrip platform, the leading travel booking app in China, capable of accurately targeting those traveling to specific destinations. Retex China played a crucial role in defining the campaign calendar, ensuring that the campaigns were active during peak periods of Chinese tourism for the destinations chosen by the brands.
Results
The project achieved very positive performance, reaching 12 million impressions and 60,000 vouchers downloaded in just one month. The performance is closely related to the number of Chinese tourists and, therefore, to the seasonality of travel in China, which is significantly different from that in the West.