Business Assessment to Maximize Performance in China
Ferragamo, an Italian brand leader in the fashion sector and present in China for many years, needed an external perspective to analyze the strategy adopted in this market and to highlight strengths and weaknesses.
Project
Retex China conducted a business assessment that analyzed the technological, communication, and sales aspects of the brand, highlighting the respective strengths and areas for improvement.
Results
- Creation of an action plan aimed at maximizing the brand’s strengths in China and addressing areas for improvement.
- Improvement of coordination and communication between the headquarters and the Chinese branch.