Gruppo UNA Targets Chinese Tourists
Gruppo UNA, one of the leading Italian hotel chains, needed to increase its awareness among Chinese customers.
Retex China is the partner of Gruppo UNA for managing the group’s communication in China and for influencer marketing and advertising campaigns, aiming to maximize conversion on online booking platforms such as Ctrip.
Project
Retex China developed a strategy to build Gruppo UNA's awareness in China by launching influencer marketing campaigns and advertising on Ctrip, as well as opening the group's official account on Little Red Book, a crucial platform in the travel sector in China.
Results
Thanks to the activities carried out, Gruppo UNA saw a 15% increase in bookings on Ctrip, the main Chinese travel booking platform, from the very first month of the project.