Milan Airports on WeChat
SEA Milano, the management company of Milan Malpensa and Linate airports, needed to reactivate its official WeChat account to have a direct communication channel with Chinese tourists. This need arose from the ever-increasing number of Chinese tourists who, after the pandemic, choose Italy as their vacation destination and are eager to learn about the services available at the airport.
Project
Retex China reactivated SEA Milano's official WeChat account by verifying it and reconfiguring the menu to provide Chinese tourists with all the information they need. Additionally, Retex China manages the account's editorial plan, creating engaging content for the target audience.
Results
Thanks to the ongoing activities, Chinese tourists can directly communicate with Milan airports, receive updates, and find all the information they need on the most widely used app in China.