A comprehensive offering of exclusive experiences in the luxury shopping scene.
The Mall Firenze and The Mall Sanremo are two unique venues where visitors will find the most famous brands in the fashion world. For The Mall, the collaboration with Retex has been going on for years and is geared towards developing new engaging strategies for Chinese consumers.
Project
The goal of The Mall Luxury Outlets is to expand and consolidate its presence within the WeChat ecosystem. In addition to the Official Account, a Mini-Program has been added—a built-in app within the WeChat platform, developed by Digital Retex. This Mini-Program enhances the user experience by offering additional services and functionalities, making it more complete and engaging.
Results
The first release of the mini-program, which went live In coincidence with the Chinese New Year, offers users the possibility to:
- create and customize a greeting card to send to their contacts;
- access the corporate page to find out about the outlet’s offer;
- pinpoint the stores present in the two locations.
Among the new contents there is the Shopping Experience section through which Chinese tourists can discover the innovations available to The Mall’s visitors. Among these, there are guided tours, a helicopter flight, a tour by vintage car convertible: Chinese tourists who are planning or have already started their trip to Europe will be able to book the experiences directly within the Mini-Program WeChat.