Retex China
Retex China is the business unit of Retex specialized in supporting Western brands engaged in digital internationalization in the Chinese market. With targeted strategic services, we focus on brand development and defining the best go-to-market strategies.
With our two offices in Italy and China, Retex China serves as the hub of this global vision, leading the market with dedicated and highly specialized multicultural teams. Our presence in both countries allows us to provide continuous and integrated support, tailoring our solutions to the specific needs of each client.
Since 2015, we have been the go-to partner for all Italian companies interested in entering this strategic market. We offer comprehensive support to our clients, helping them define the best go-to-market strategies, managing communication on major social channels, and implementing the most innovative technologies. Our experience and expertise enable us to provide customized, high-value solutions, ensuring the success of brands in the competitive Chinese market.
To learn more about our services, click here.
Digital Retex
Digital Retex was born in 2015 with a particular focus on WeChat, a focus that has led over the years to be the first Trusted Partner Trusted Partner of Tencent IBG in Italy. Today Retex works and collaborates with all major Chinese platforms: Weibo, Baidu, Alipay, Dianping, Ctrip, TMall, Douyin (TikTok) and Xiaohongshu (LittleRedBook).
Thanks to the collaboration with Tencent, we were the first in Italy to support Italian companies in penetrating the Chinese digital market, offering an end-to-end service that oscillates from market understanding to the development of digital strategies for sales in China.
Official Trusted Partner
Retex China is Tencent IBG's first Trusted Partner in Italy. The benefits?
- Direct and immediate relationship with Tencent management in Europe and China to identify the most appropriate solutions for each need
- Training and monitoring of activities with Tencent staff
- Continuous access to all technology and WeChat service updates
- Maximum flexibility and effectiveness in adv management, with a 20% improvement on self-management campaigns or independent agencies
Retex Group
Retex China is part of the Retex Group, a tech company that drives the innovation of the retail world to create a hyper-connected shopping experience.
Find out how every day we try to build the future of retail, together with our customers.
Our offices
Milan
Shanghai