Retex China

Retex China supports Western brands engaged in digital internationalization on the Chinese market, thanks to strategic services for the development of the brand and go-to-market.

With the two offices in Italy and China, Digital Retex is at the center of this vision and leads the market with dedicated multicultural teams.

Digital Retex

Digital Retex was born in 2015 with a particular focus on WeChat, a focus that has led over the years to be the first Trusted Partner Trusted Partner of Tencent IBG in Italy. Today Retex works and collaborates with all major Chinese platforms: Weibo, Baidu, Alipay, Dianping, Ctrip, TMall, Douyin (TikTok) and Xiaohongshu (LittleRedBook).

Thanks to the collaboration with Tencent, we were the first in Italy to support Italian companies in penetrating the Chinese digital market, offering an end-to-end service that oscillates from market understanding to the development of digital strategies for sales in China.

Official Trusted Partner

Retex China is Tencent IBG's first Trusted Partner in Italy. The benefits?

  • Direct and immediate relationship with Tencent management in Europe and China to identify the most appropriate solutions for each need
  • Training and monitoring of activities with Tencent staff
  • Continuous access to all technology and WeChat service updates
  • Maximum flexibility and effectiveness in adv management, with a 20% improvement on self-management campaigns or independent agencies
Retex Group

Retex China is part of the Retex Group, a tech company that drives the innovation of the retail world to create a hyper-connected shopping experience.
Find out how every day we try to build the future of retail, together with our customers.

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