Developing Business in China
China is an indispensable opportunity for Italian companies that target international markets.
From double-digit GDP growth rates, which have made it for years the “factory of the world” for an economy devoted to exports, to investment in domestic consumption and services.
For Italian brands determined to export to China, the investment is justified by prospects and volumes; in fact, the value of Made in Italy has more than doubled in a decade, and is now worth 15 billion euros.
25% of the population, i.e. 350 million, was born between 1981 and 1996 and according to the China Daily is responsible for 65% of total consumption growth. From March 2019 to March 2020 there was an increase of 6.06 million monthly mobile internet users under the age of 24. The cluster aged 25-40 uses the smartphone for up to 160 hours per month per person. It is therefore essential to have a strong and recognizable digital presence in the Chinese digital ecosystem.
On the other hand, we can talk figuratively about Chinese exports for tourism. In fact, millions of Chinese citizens visit Italy, supporting almost a third of foreign tourist spending in our country.
In 2019, around 2.85 million visas were issued for the Schengen area – which allow chinese citizens to visit the 26 European nations included in the Schenghen area. Covid19 post-emergency travel is certainly a key industry to be monitored and manned with the right channels and strategies.
 |
1.4BLN |
| of consumers |
 |
50% |
| global e-commerce sales |
 |
904MLN |
| Internet users |
 |
990€ |
| AVERAGE EXPENDITURE |
The brands that have chosen us
Our services
We support our clients end-to-end, from go-to-market strategy to content production and management of main Digital platforms in China (Weibo, Baidu, Alipay, Dianping, Ctrip, TMall, Douyin, and Xiaohongshu)
Iconic Conversational Commerce
ICONIC Conversational Commerce enables WeChat as a technological tool for sales, it collects and organizes data related to followers and integrates the collected data with the main company platforms.
We are unique
Retex China supports companies that intend to develop their business in China, structuring go-to-market and digital marketing strategies towards the most important platforms in the Asian market.
Thanks to a multicultural team of professionals in Milan and Shanghai, operational since 2015 on WeChat and on all major Chinese platforms such as Weibo, Baidu, Alipay, Dianping, Ctrip, TMall, Douyin (TikTok) and Xiaohongshu (LittleRedBook), Retex was the first in Italy to support companies in the penetration of the Chinese digital market.
