We are

A multicultural group

A multicultural team that speaks Chinese and lives China.

A multicultural team of professionals - accounts, marketing experts, copywriters, ads planners, European and Chinese creatives - who speak Italian, English and Chinese, who live in China and Italy, thanks to the two offices in Milan and Shanghai.

Different experiences for a single goal

Chinese consumers are a strategic target, in many ways.

International brands cannot entrust the complex digital management of Chinese customers to direct representation only. The Retex China team is the best guarantee for every project, thanks to:

Cultural mediation between the expressed needs of the brand and the needs of localization.
End-to-end presidium of the brand experience, ensuring consistency and speed of execution.
Easy management of multilingual and multicultural workflows with a single interlocutor.

Join our team

The skills

STRATEGY

We support brands end-to-end, designing together the best entry strategy in the chinese market, thanks to a team of specialized consultants present in both milan and shanghai.

CREATIVITY

We support brands, from customer journey definition to content production, from copywriting to mobile development for China’s digital ecosystem.

COMMUNICATION

Thanks to our strategic approach, we support brands in identifying the most suitable digital channels and structuring editorial and advertising strategies in line with the target and objectives.

INTEGRATION

Thanks to ICONIC Conversational Commerce, we help brands oversee WeChat distribution channels and Chinese subsidiaries directly from their headquarters.