Our Services
We support our customers end-to-end, from go-to-market strategies to the creation and management of the main digital marketing channels for the Chinese market (WeChat, Weibo, Baidu, Douyin, LittleRedBook, TMall, Ctrip etc).
In order to address more than a billion consumers in the right way, you need to very carefully combine your identity with local specificities. With our support, every brand willing to enter or consolidate on the Chinese market can ensure the best return on investment.
The right analysis and preparation for the market are prerequisites for success, as well as the choice of the right channels and technological platforms. Our experience allows the correct profiling of the target, communication management, cultural mediation, publicity planning, the creation of a highly personalized customer experience, integration with the main business systems, and the most advanced and strongly engagement-oriented services.

Go-to-Market Strategy
Retex China supports brands end-to-end, designing together with them the best entry strategy in the Chinese market, thanks to a team of specialized consultants present in both Milan and Shanghai.
a |
Market analysis and consumer research |
b |
Business planning and go-to market |
c |
Local execution coordination |
d |
Definition and creation of the Brand Platform |

Chinese Social Media Marketing Services
Our team assists in the activation and management of digital channels. Not just WeChat and not just editorial management. Thanks to our strategic support we help companies to identify the most suitable digital channels for the brand and to structure the editorial and advertising strategy most in line with their target and objectives.
a |
Digital strategy |
b |
Channel set-up and editorial management |
c |
Creating digital content and experiences |
d |
Advertising and KOLs |
e |
Analysis and reporting |

Selling in China
To sell online in China, appropriate skills are essential requirements to make every step of the strategic plan designed for this purpose.
Digital Retex supports brands, from design to the creation of online store,s both within WeChat and on major Chinese marketplaces.
a |
Designing the Business Model |
b |
Marketplace selection |
c |
Creating stores on WeChat and major marketplaces |
d |
Technological integration with information systems |