Our Services

We support our customers end-to-end, from go-to-market strategies to the creation and management of the main digital marketing channels for the Chinese market (WeChat, Weibo, Baidu, Douyin, LittleRedBook, TMall, Ctrip etc).

In order to address more than a billion consumers in the right way, you need to very carefully combine your identity with local specificities. With our support, every brand willing to enter or consolidate on the Chinese market can ensure the best return on investment.

The right analysis and preparation for the market are prerequisites for success, as well as the choice of the right channels and technological platforms. Our experience allows the correct profiling of the target, communication management, cultural mediation, publicity planning, the creation of a highly personalized customer experience, integration with the main business systems, and the most advanced and strongly engagement-oriented services.

Go-to-Market Strategy

Retex China supports brands end-to-end, designing together with them the best entry strategy in the Chinese market, thanks to a team of specialized consultants present in both Milan and Shanghai.

a	Market analysis and consumer research Assessment, competitor benchmarking (online, in store), in-depth interviews, focus groups, online panels
b	Business planning and go-to market Business model definition, Marketing & Sales plans, partner selection, scenario analysis
c	Local execution coordination Operations set up, team training, mystery shopping & store checks
d	Definition and creation of the Brand Platform Analysis and cultural adaptation of the pillars and visual elements of the brand for the Chinese market

Chinese Social Media Marketing Services

Our team assists in the activation and management of digital channels. Not just WeChat and not just editorial management. Thanks to our strategic support we help companies to identify the most suitable digital channels for the brand and to structure the editorial and advertising strategy most in line with their target and objectives.

a	Digital strategy Structuring of a strategic plan on all media, both editorial and advertising.
b	Channel set-up and editorial management An international and bilingual team will support the brand from the opening of social channels to content management for your brand.
c	Creating digital content and experiences Customer journey design, content production (photoshooting, videomaking, graphic design), copywriting (creation and cultural adaptation of content), mobile development (HTML5, augmented reality, games)
d	Advertising and KOLs Target identification, media mix design, media plan definition, performance monitoring and reporting
e	Analysis and reporting Tencent brand monitoring platform and Baidu insight

Selling in China

To sell online in China, appropriate skills are essential requirements to make every step of the strategic plan designed for this purpose.
Digital Retex supports brands, from design to the creation of online store,s both within WeChat and on major Chinese marketplaces.

a	Designing the Business Model
b	Marketplace selection
c	Creating stores on WeChat and major marketplaces
d	Technological integration with information systems

Our Services

Go-to-Market Strategy

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b

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d

Chinese Social Media Marketing Services

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b

c

d

e

Selling in China

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b

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