Our Services

For almost 10 years, we have been offering end-to-end services for the Chinese market. We support our clients in defining the best go-to-market strategy, creating and managing key digital marketing channels (WeChat, Weibo, Baidu, Douyin, Little Red Book, TMall, Ctrip, etc.), and identifying the most suitable technological solutions for market needs.

To reach over a billion consumers, it is essential to adapt the brand identity to local specifics. Our support ensures a high return on investment for brands looking to enter or consolidate their presence in the Chinese market.

Market analysis and preparation are crucial. Our experience guarantees accurate target profiling, communication management, advertising planning, and services highly focused on engagement.

Go-to-Market Strategy

Retex China supports brands end-to-end, designing together with them the best entry strategy in the Chinese market, thanks to a team of specialized consultants present in both Milan and Shanghai.

a	Market analysis and consumer research Assessment, competitor benchmarking (online, in store), in-depth interviews, focus groups, online panels
b	Business planning and go-to market Business model definition, Marketing & Sales plans, partner selection, scenario analysis
c	Local execution coordination Operations set up, team training, mystery shopping & store checks
d	Definition and creation of the Brand Platform Analysis and cultural adaptation of the pillars and visual elements of the brand for the Chinese market

Chinese Social Media Marketing Services

Our team assists in the activation and management of digital channels. Not just WeChat and not just editorial management. Thanks to our strategic support we help companies to identify the most suitable digital channels for the brand and to structure the editorial and advertising strategy most in line with their target and objectives.

a	Digital strategy Structuring of a strategic plan on all media, both editorial and advertising.
b	Channel set-up and editorial management An international and bilingual team will support the brand from the opening of social channels to content management for your brand.
c	Creating digital content and experiences Customer journey design, content production (photoshooting, videomaking, graphic design), copywriting (creation and cultural adaptation of content), mobile development (HTML5, augmented reality, games)
d	Advertising and KOLs Target identification, media mix design, media plan definition, performance monitoring and reporting
e	Analysis and reporting Tencent brand monitoring platform and Baidu insight

Selling in China

To sell online in China, appropriate skills are essential requirements to make every step of the strategic plan designed for this purpose.
Digital Retex supports brands, from design to the creation of online store,s both within WeChat and on major Chinese marketplaces.

a	Designing the Business Model
b	Marketplace selection
c	Creating stores on WeChat and major marketplaces
d	Technological integration with information systems

Our Services

Go-to-Market Strategy

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Chinese Social Media Marketing Services

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Selling in China

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