ESCP Business School was founded in Paris in 1819. The school has chosen to teach a responsible leadership model, open to the world and based on European multiculturalism. According to the Financial Times, it ranks among the Top 10 best European Business Schools and today it provides its students with the opportunity to study at six campuses across Europe: Berlin, London, Madrid, Paris, Turin and Warsaw.
Several generations of top entrepreneurs and managers have been formed in the belief that business can and must be a force for social good. This certainty and its values - Excellence, Uniqueness, Creativity and Plurality – guide the school’s mission every day.
Project
With the goal of reaching and engaging Chinese students, the business school turned to Digital Retex for the creation of a digital infrastructure suitable for attracting potential students to its European campuses. Starting with the development of the website and subsequent management of SEO and SEM activities on Baidu, Retex was later entrusted with planning advertising campaigns and a promotion strategy tailored to the target audience.
Results
Collaboration with ESCP reaches an even higher level in 2021 when:
- Digital Retex is entrusted with the complete management of the WeChat channel for the improvement of the publishing and customer care activities of the Official Account;
- Retex supports the school institution in the lead generation activities optimized for Chinese students, also through the hosting of online webinars for the promotion in China of masters and university courses.