Caspani Tino is an Italian company which produces luxury furniture.
The company wants to broaden its distribution network in China and its collaboration with local design studios. The aim is high-end positioning of the brand and the planning of villas.
THE PROJECT
Thanks to its Chinese branch, Retex represented Caspani Tino at the Salone del Mobile and at the Design Week in Shanghai. Furthermore, Retex mapped out, contacted and met with numerous distributors and design studios in China with the goal of developing partnerships. It selected and proposed the best among 300 candidates from tier 1 and 2 citites.
Finally, it supported Italian designers in villa interior décor projects.
RESULTS
- Contacts with more than 120 new distributors and design studios in the first 12 months; acquired cooperation with 20 new individuals.
- 100% increase in the first year of sales and profits; continued expansion with 50% growth YOY in the following two years.
- 400% increase in sales in China after the first 3 years.
- Partnership with the best classic, luxury, furniture brands in the Chinese market.